The conference will be held in the following sections
1. Trends in marketing, trade and tourism
2. Innovative and sustainable approaches in business and management
3. Financial management, accounting and the use of quantitative methods in the business environment
4. Digital transformation, AI and data in organisations and education
5. Public sector, sustainability and regional development
Conference outputs
Aim of the conference
Presentation of the results of scientific and professional activities of the conference participants
Meetings and discussions of academic staff, Ph.D. students, and experts
Establishing contacts for research and publication activities and cooperation with practice
Conference languages
English
Czech
Slovak
Conference venue
Conference fee
Early Bird payment – received until 30th September 2026:
CZK 6 250 / EUR 250
CZK 5 000 / EUR 200 (for PhD students)*
Regular payment – received after 30th September 2026:
CZK 7 250 / EUR 290
CZK 6 000 / EUR 240 (for PhD students)*
*Ph.D. student as the participant is required to send the scanned copy of their valid confirmation of study to tvp@fek.zcu.cz before making the payment of the reduced student participation fee.
The fee includes:
The conference fee includes the possibility of presenting one paper at the conference Business Trends and the possibility of having the paper published in the journal/proceedings after the successful review process, conference promotion materials, conference journal/proceedings, refreshment, two lunches and one buffet-style social dinner in Pilsner Urquell brewery (12. 11. 2026), accompanying program (excursion of TechTower).
The participation fee does not include transport and accommodation.
Payment information:
The payment must be made separately for each participant (please, do not send the fee for more participants in the same payment).
Account number for domestic payments in CZK (within the Czech Republic): 4811530257/0100
International account number for payments in CZK (IBAN):
CZ8101000000004811530257
International account number for payments in EUR (IBAN):
CZ0401000000004845500267
Variable symbol: 514001
Bank: KB, a.s. Na Příkopě 969/33, 11407 Praha 1, Czech Republic
SWIFT: KOMBCZPPxxx
Organization address/Account owner´s address: University of West Bohemia in Pilsen, Univerzitní 8, 306 14 Plzeň, Czech Republic
Remittance information for the payee: please indicate your surname
The participation fee does not include the bank charges associated with the bank transfer. In case of cancellation, the participation fee is non-refundable.
Please send the payment confirmation to tvp@fek.zcu.cz until 31st of October 2026.
CZK 6 250 / EUR 250
CZK 5 000 / EUR 200 (for PhD students)*
Regular payment – received after 30th September 2026:
CZK 7 250 / EUR 290
CZK 6 000 / EUR 240 (for PhD students)*
*Ph.D. student as the participant is required to send the scanned copy of their valid confirmation of study to tvp@fek.zcu.cz before making the payment of the reduced student participation fee.
The fee includes:
The conference fee includes the possibility of presenting one paper at the conference Business Trends and the possibility of having the paper published in the journal/proceedings after the successful review process, conference promotion materials, conference journal/proceedings, refreshment, two lunches and one buffet-style social dinner in Pilsner Urquell brewery (12. 11. 2026), accompanying program (excursion of TechTower).
The participation fee does not include transport and accommodation.
Payment information:
The payment must be made separately for each participant (please, do not send the fee for more participants in the same payment).
Account number for domestic payments in CZK (within the Czech Republic): 4811530257/0100
International account number for payments in CZK (IBAN):
CZ8101000000004811530257
International account number for payments in EUR (IBAN):
CZ0401000000004845500267
Variable symbol: 514001
Bank: KB, a.s. Na Příkopě 969/33, 11407 Praha 1, Czech Republic
SWIFT: KOMBCZPPxxx
Organization address/Account owner´s address: University of West Bohemia in Pilsen, Univerzitní 8, 306 14 Plzeň, Czech Republic
Remittance information for the payee: please indicate your surname
The participation fee does not include the bank charges associated with the bank transfer. In case of cancellation, the participation fee is non-refundable.
Please send the payment confirmation to tvp@fek.zcu.cz until 31st of October 2026.
Deadlines
Deadlines for new registrations.
Registration (authors) deadline
1st June – 2nd September 2026
Abstract submission deadline
2nd September 2026
Paper submission deadline
16th September 2026
Registration (without paper, co-authors) deadline
30th September 2026
Payment of conference fee
30th September 2026
Dokuments and links
Contact
Faculty of Economics
Univerzitní 22
306 14 Plzeň
Conference contact e-mail: tvp@fek.zcu.cz
The conference also presents an ongoing project "Project BEAGLE – BLUE OCEAN STRATEGY FOR VALUE CREATION", Grant Agreement: 101131728, Programme: Horizon Europe Framework Programme (HORIZON).